How to Create Eye-Catching Amazon Product Images for Your Store?

Wondering why your sales numbers aren't hitting your targets despite offering top-quality products? More often than not, this issue lies not in the product itself but in how the Amazon product image is presented. In Amazon’s bustling online marketplace, your product image stands as the silent salesman of your brand. It's the first thing customers see, their first interaction with your brand, and often the deciding factor between adding an item to their cart or moving on to a competitor’s listing. So, let’s delve deep into the best practices for creating Amazon product images that captivate, convince, and convert.

12 best practices to guide you in creating Amazon product photos

An eye-catching product photo can make a difference in capturing a buyer's attention on Amazon. In fact, some buyers have admitted to being influenced by the quality of a product image. Therefore, you can't leave your Amazon product image to chance; you need to get creative, strategize, and employ technical tools to put your best foot forward. With that in mind, let's explore best practices to help you improve your Amazon listings and convert casual browsers into loyal customers.

1. Leverage a professional tool to boost your efficiency

Efficiency is crucial when creating stunning Amazon product photos, and to help many struggling eCommerce owners in this aspect, PackPic is a powerful batch editor. With PackPic, you can quickly and effortlessly edit multiple product photos. It is specially designed to remove backgrounds and enhance product details with just a few clicks. Say goodbye to tedious editing hours and hello to professional-looking images that will make your products stand out on Amazon.

Key features

• Batch-remove image background
• PackPic helps Amazon sellers remove backgrounds from multiple product photos, saving time and effort. It can process up to 50 images and is ideal for those with sizeable inventories who want to maintain a cohesive and professional visual presentation across their store.
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• Customize image backdrop in a template editor
• Sellers can customize their online store using the template editor. They can choose from various options, like colors, patterns, and images that match their brand identity or product theme.
• Rich background templates
• PackPic provides rich background templates tailored to enhance the visual appeal of any product. These templates come in various preset styles, like studio, outdoor, and texture and aesthetics, ranging from minimalistic to intricate patterns, to meet the diverse needs of Amazon store owners.
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• Batch resize images
• Batch resizing images is tedious and time-consuming, especially for anyone involved in social media and eCommerce. However, with PackPic's batch resizing feature, you can choose from a variety of preset canvas sizes designed for e-commerce (Amazon, TikTok Shop, eBay, Shopify, Etsy, Vinted, Shopee, etc.) and automatically customize the aspect ratios of images tailored for online platforms like Facebook and Instagram.
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Steps to edit an eCommerce photo with PackPic

Editing an eCommerce photo with PackPic is a straightforward process. In just three simple steps, you can transform their product photos into professionally tailored images that stand out on the platform.

Step
1. Import
2. Get started by clicking the ''Upload'' button to import up to 50 images. Then, select the Amazon product image from your device, cloud storage, Google Drive, or Dropbox, or directly drag and drop files into the interface.
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Step
4. Edit
5. After uploading your media, click on the background option located in the toolbar. Next, move the auto-removal slider to eliminate the background. This feature will automatically identify and remove the backgrounds from all your uploaded images.
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7. In addition to eliminating backgrounds from your Amazon product photos, you can customize them with vibrant, solid colors. Choose your preferred color from the available presets. Moreover, with the intelligent color picker, you can add a specific color that complements the entire photo. Click and hold the pen icon, then drag it over the image. Then, release it to apply the color to the background.
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9. Additionally, you can use the numerous templates available to personalize your background. Choose from any of the pre-designed templates and use it as a background.
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11. You can choose the perfect aspect ratio to enhance your product's look. Pick from various e-commerce templates for sites like Amazon, TikTok Shop, eBay, and Shopify. Some presets are also available for social media platforms like Instagram, Facebook, TikTok, YouTube, and Twitter. The online batch editor makes it simple to resize images without doing each one individually. Click on ''Size'' and select the Amazon image size preset (2000x2000) for Amazon product listings.
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Step
13. Export

For advanced export settings, click on the button that says ''Download all''. From there, you can select all pages, choose between JPEG or PNG image formats, and pick from various image sizes (0.5x, 1x, 1.5x, 2x, 3x, or 4x). You can even opt for a transparent background and a compressed file. If you want to export the images to your device, click ''Download''.



2. Mind the Amazon image requirements and industry guidelines

Amazon has set specific technical standards that sellers must adhere to while uploading product images. Some of these requirements are that your product must fill at least 85% of the image, and in terms of file formats, images must be JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png), or GIF (.gif). Following these guidelines improves image quality and helps influence customer perception and buying decisions. Not complying with these requirements may result in Amazon suppressing your product listings and not featuring your items in high-visibility spots, such as Buy Box. Therefore, you must meet the standards to increase your chances of success on the platform.

3. Create unique lifestyle images

Creating unique lifestyle images is a best practice when crafting Amazon product photos because it helps potential customers envision how to use the product in their lives. Create unique lifestyle images by showcasing your product in real-life scenarios. Use props, settings, and models that resonate with your target audience to create an emotional connection and demonstrate the item's value. You can differentiate your product, increase engagement, and drive conversions on Amazon by investing in high-quality lifestyle images that tell a story and inspire customers.

4. Tell a story: Specify the order in which your photos appear.

Another best practice for creating Amazon product photos is to tell a story and provide clear information by specifying the order in which they appear. By carefully arranging the order of your product photos, you can guide potential customers through a story showcasing different aspects of your product. Start with an appealing and eye-catching main image, followed by additional photos highlighting the various features, angles, or uses. This storytelling approach helps customers understand the product better and enhances their overall shopping experience.

Additionally, adding text to your product photos can provide essential information or call attention to specific details. Text overlays could include product dimensions, key benefits, unique selling points, or any other relevant information that the image alone may not convey. However, ensure the text is clear, concise, and easy to read without overwhelming the image.

5. Address common FAQs

When creating product photos for Amazon, it is essential to anticipate and address common customer inquiries through your imagery. This practice involves incorporating visuals that highlight the item's features, demonstrate it in use, and provide a relatable context for its size or scale. Doing so effectively reduces potential confusion, preempts questions, and builds trust with potential buyers by offering them a visual understanding of the product. You will also decrease return rates because customers know what they are going for before they buy it.

6. Exhibit your product's size

Exhibiting your product's size to provide customers with clarity and context is one sure way to becoming a bestseller on Amazon. You can achieve this by including pictures that show the product next to a recognizable object, such as a ruler or a coin, as a reference point. Use high-resolution images that allow customers to zoom in and explore finer details. Also, provide dimensions in the product description or as an overlay on the image so customers can easily reference the measurements. Additionally, include lifestyle shots or models using the product to help customers mentally picture its size.

7. Showcase "before" and "after"

Using before and after images can be a powerful marketing tool that boosts your competitiveness in the crowded Amazon marketplace. It provides a clear comparison, highlights the benefits, and is a great way to demonstrate value. This approach draws attention and helps potential buyers understand and appreciate its value. Hence, you make the purchasing decision easier. Your images must also reflect reality and accurately represent the expected results to build and maintain trust in your brand.

8. Highlight product features

Learn to show off your product by incorporating zoomed-in shots highlighting the various components and unique features. It lets potential customers understand what you offer and evaluate its suitability for their needs. Visual details enrich the shopping experience and assist in setting accurate expectations, leading to enhanced customer satisfaction.

9. Use as much space as you can

Another best practice is to use most of the available space. Your primary image should fill the frame so your product is displayed clearly and prominently. This way, you remove potential distractions and direct attention to the product. Managing your space enhances the overall aesthetics of your listing while also increasing the chances of capturing interest in a competitive marketplace.

10. Optimize your product images for mobile

Today, more and more consumers prefer shopping on their smartphones. Therefore, you must optimize your product images for mobile devices. Optimization ensures that pictures load quickly and are visually appealing on smaller screens. To achieve this, use high-resolution photos that are well-lit, properly focused, and free from unnecessary background distractions. As a result, your images become easily viewable and engaging, providing a seamless shopping experience for mobile users. Additionally, make your pictures zoomable so customers can examine the product details closely on their mobile devices.

11. A/B test your product

Conducting A/B testing on your product photos is an excellent practice for achieving the highest conversion rates on Amazon. This method involves comparing two versions of your product image to determine which generates more clicks and sales. This iterative process involves adjusting elements such as background colors and product angles. You can also include models versus standalone products.By consistently evaluating and optimizing your product photos in this manner, you can stay ahead of the competition and better meet the needs and preferences of your target audience on Amazon. This practice can also provide valuable insights into customer preferences, helping you to improve your product photos to increase engagement and sales.

12. Maintain your image sharpness

You only have a few seconds to impress potential customers and get them to click on your product listing. One way to do that is to maintain your image sharpness across the board. Crisp, clear pictures are much more appealing and communicate the quality and details of the product effectively. Moreover, statistics show that high-resolution photos with well-defined edges and textures invite closer inspection and can significantly enhance the perceived value of your product. So leverage this data and stand out.

Conclusion

In this guide, we've discussed the 12 best practices for creating attractive Amazon product images. From the importance of high-quality resolution to the power of using lifestyle images for storytelling, every technique turns casual browsers into loyal customers. However, many Amazon sellers quickly realize that knowing what they need to do and executing it are two different realms. Fortunately, PackPic bridges this gap and sets online stores up for eCommerce success.

Why spend countless hours struggling with complex editing software or pay big bucks for professional photography when PackPic offers a straightforward solution? With its intuitive design, even those who consider themselves less artistically inclined can create stunning, sale-converting product images. PackPic simplifies the process, elevates your brand, and ensures your products get noticed. So, make it your secret weapon by signing up for free now!

FAQs

1. How do I create an Amazon product image?
2. Creating an Amazon product image involves capturing high-quality photos of your product and enhancing them to meet Amazon's image requirements. Meanwhile, PackPic is the best editor to create a standout product image. It offers free preset templates in various styles and canvas sizes tailored for Amazon. Additionally, you can use PackPic's batch-resize and batch-remove background features to edit and customize your product images.
3. How should I name a product image on Amazon?
4. When naming a product image on Amazon, you should prioritize placing vital details first and communicating the key features of your product. For instance, instead of naming your product a ''stainless steel water bottle'', give it a specific product name like Stainless Steel Water Bottle, 24oz, Vacuum Insulated, BPA-Free, and then optimize your product images with PickPic. It provides powerful features such as batch-resizing and batch background removal to streamline processing images for listing.
5. What is the best size for Amazon product photos?
6. The optimal size for Amazon product photos is 2000 x 2000 pixels. The file size must also be 10MB or smaller. What's more, use PackPic to create images that comply with the requirements of eCommerce platforms such as Amazon, TikTok Shop, eBay, Shopify, and Etsy. It provides preset templates that come in various aspect ratios and canvas sizes specifically designed to meet the standards of each platform, ensuring that your product images are always in the perfect format.